Original URL: http://www.theregister.co.uk/2010/12/07/sugar_bt/

Alan Sugar's 'cockup braindead in call centre clueless' BT row

Rude baron in tweet rage ADSL 2 triumph

By Joe Fay

Posted in Broadband, 7th December 2010 15:18 GMT

Alan Sugar showed UK business how to secure tip top service from BT today, pursuing a dual strategy of ranting on twitter while pulling the "don't you know who I am" line on the call centre staff.

Trouble first started brewing about six hours ago, with LordAlun taking a break from slagging off Piers Morgan and touting his new book to complain:

Big problem at home with BT internet they r tinkering to change to adsl 2. real cock up brain dead in call centre clueless.

So braindead and clueless in fact, that Lord Alan felt obliged to introduce himself personally. Presumably he knows the demographic for his TV programme:

After 5 mins told BT bloke on phone who I was and I make pc's and routers for day job. Made no diff still went tru stupid check list.Help!

Sugar felt obliged to point out to his followers that:

This bt call centre is for biz line and so called VIP, hate to think what happens to normal consumers

Luckily LordAl has people to do things for him, so:

Bt were talking cr.. my IT guy coming with new router to prove 100pc. will spend today making bt CEO sorry he got out of bed this morn

Sadly BT's top brass must have gotten up a bit later than usual today, as it was three hours before Sugar added - now via the web, instead of from his BlackBerry:

I touched a nerve at BTgot top people on the case THANKS TO TWITTER : BT were monoitoring . All fixed thanks to MY IT man long story...... about 3 hours ago via web

And within an hour, order had been restored amongst the great and the good:

To be fair BTservice to sort my Internet since highlighted on twitter been excellent I even got a call from the CEO. Investigating BELKIN

Leaving LordSug able to return to his day job of touting The Apprentice and his autobiography. And baiting Piers Morgan:

Sent the money to GOSH Piers you're pis.... in the wind 61k followers growing same rate per day as I am 179k you wont catch up by xmas

®