Original URL: http://www.theregister.co.uk/2010/08/20/lg_tablet/

LG touts 'surprisingly productive' iPad killer

Novel feature: usefulness

By Rik Myslewski

Posted in Mobile, 20th August 2010 20:10 GMT

LG says that its upcoming tablet, set for worldwide release before the end of this year, will compete against Apple's iPad by being, well, useful.

"It's going to be surprisingly productive," LG VP for mobile-device marketing Chang Ma told the Wall Street Journal. "Our tablet will be better than the iPad."

Ma told the WSJ that his company's tablet will focus not on content consumption, as does the iPad, but instead be a productivity device loaded with apps that support, for example, document writing and video editing.

LG's Optimus-branded tablet joins an ever-growing crowd of iPad-killer hopefuls, both announced and merely rumored:

And then there's the sad saga of Microsoft's Courier, which was killed before it was born.

Apple, the clear trend-setter in the tablet arena, isn't standing still. Recent rumors have Cupertino busily developing two new iPads — one with a seven-inch display and the other being an upgrade of the current 9.7-inch model, and both with snappier Cortex A9–based processors.

The Reg applauds LG's stated intent to make their tablet more conducive to productivity than is the iPad. Absent a clear differentiation from Apple's "magical and revolutionary" device, wannabe iPad killers may be doomed to the same fate as the horde of hopeful iPod-killers that were supposed to rip chunks of market share away from Cupertino's überpopular digital-music player.

That didn't happen — e.g., Microsoft's Zune. ®