Original URL: http://www.theregister.co.uk/2010/06/22/zogby_trust_survey_fail/

Nobody trusts anything - shock poll

Big Media, Twitter vie for wooden spoon

By Andrew Orlowski

Posted in Media, 22nd June 2010 15:36 GMT

Facebook and Twitter are trusted as much as the professional media, according to a survey by Zogby - which reveals that nobody trusts anything at all.

As readers often point out, a well-designed survey can lead the group to a desired conclusion. This one leaves pollster John Zogby with some egg on his face: clutching at margins of error, and holding them up as massively significant.

According to the Washington Post , only eight per cent of adults and six per cent of Yoof trust the media "completely" or "a lot". That's compared to eight per cent who trust Twitter and 13 per cent who trust Facebook.

Can you find anything significant in this? No, me neither. Facebook's higher rating can be explained by the fact that people already know the information sources - although this thought doesn't seem to have occurred to Zogby - or the WaPo.

It's as unremarkable as the Chinese survey which showed people trust prostitutes more than politicians.

It would be disturbing if the result was the other way around. ®