Original URL: http://www.theregister.co.uk/2010/06/09/google_world_cup/

Google infected by World Cup fever

Jumps on football bandwagon

By John Oates

Posted in Software, 9th June 2010 10:52 GMT

Google has tweaked search results for "world cup" to display upcoming matches and the teams still in the contest at the top of its results page.

Search for "world cup" and a breathless message tells you: "Kickoff in 2 days!"

Below that are the two first matches (South Africa vs Mexico and Uruguay vs France) with dates and times followed by the group listings.

Top of the actual results is the official site for FIFA. There is also a presumably rogue result for the Rugby World Cup.

Sky, VirginMedia and William Hill have splurged on paid-for spots punting HD coverage and betting.

At the bottom of the page the traditional "Goooooooooogle" has been replaced with "Gooooooooooal".

Go here to share the joy. ®