Original URL: http://www.theregister.co.uk/2010/05/18/digital_content_british_consumer_reactions/

Brits have no love for bits and bytes

Books! Yeah, baby!

By Drew Cullen

Posted in Media, 18th May 2010 10:14 GMT

Brits have a shaky grasp of bits and bytes, placing "little monetary or emotional value" on the digital value they own. This is the conclusion of HP, which recently surveyed 1,000-plus British consumers.

Here are some findings:

As HP notes, its research suggests that Brits treat their media collections more as a utility than as a personal purchase. But they don't seem ready to adopt utility-style payments. Subscriptions are a long way from being mass market, with 73 per cent saying that they can "never see a time when they’d move to a 100% subscription model for their music and films (such as Spotify)"

Just because they can't see it, doesn't mean it won't happen at some point. My children - oldest one is 14 - consume all of their music in the home via Spotify - except for the bits they check out on Youtube. And the old must always give way to the young. At some point.

So why did HP run this survey. Well it has a product to promote, the HP MediaSmart Server, which it describes as "basically a small PC with lots of storage".