Original URL: http://www.theregister.co.uk/2010/03/25/brown_web_weird/

Brown's website as mad as he is

Number10.gov.uk - all the news on piercings and Ada Lovelace

By John Oates

Posted in Government, 25th March 2010 12:50 GMT

The Ten Downing Street website has a rather odd collection of meta-tags including entries for piercing, tattoos, Israel, Ada Lovelace and Sarah Brown.

Ada Lovelace Day was yesterday so we can only assume they're keeping up to date at least. Presumably Number Ten techies also prefer Ada to some dull old Budget stuff which people might have been looking for yesterday. Strangely the site doesn't actually appear to have any information on piercings, nor is there much on tattoos.

Number10.gov.uk includes metadata keywords for football, women, thameslink, SSRB statement but not Gordon Brown.

The Telegraph, which takes such things very seriously, set its search optimisation expert on the site. He found 135 versions of the site but no "canonical tag" which would explain the link to search engines.

The paper also noted that Brown's channel on YouTube is also hard to find - the Downing Street website refers to Number10TV - but search for that on Google and the top result is this parody site.

Compare and contrast with an earlier investigation - the Queen seems to have keywords, Twitter and YouTube all sewn up.

Her site even includes a Google Map of Royal visits showing where Prince Philip is likely to be insulting the locals next. ®