Original URL: http://www.theregister.co.uk/2010/03/15/virgin_sky_get_itv_hd/

ITV HD World Cup matches to be shown on Sky, Virgin

Pay services sign up

By Tony Smith

Posted in Media, 15th March 2010 08:02 GMT

Virgin Media and Sky viewers will get to watch ITV's HD channel on 2 April.

That's good news for footie fans who subscribe to either service. They will now be able to see all of this summer's World Cup games in HD.

All but eight early-stage World Cup matches will be shown on BBC HD and ITV1 HD. VM and Sky subscribers can currently only view the BBC's HD offering.

VM recently announced it will show E4 HD from early April, a prelude to its exclusive broadcast of Film 4 HD, which begins in the summer. ®