Original URL: http://www.theregister.co.uk/2010/01/26/facebook_campaign/

Adultery website boosted by Christian publicity campaign

What would Jesus do? Get on Facebook, definitely

By John Oates

Posted in Bootnotes, 26th January 2010 08:47 GMT

A purportedly Christian man claims to be running a campaign against a website which offers dates for married people.

Jon Kurht claims to work for a Christian charity in London and has already had one complaint about a maritalaffair.co.uk billboard rejected by the Advertising Standards Authority. He has now started a Facebook to campaign against the site, which has the strap-line "Where the grass is always greener".

We don't buy this. He's clearly some kind of viral marketeer whose genius campaign has already got the unknown website mentioned in the Daily Telegraph, Sky News and surely the Daily Mail can't be far behind.

After having his complaint to the ASA rejected Kurht is now going after the white label company which provides the technology which maritalaffair.co.uk runs on. He is urging the 2,000 members of his Facebook group to email the managing director.

Even some of the group's founders seem to have seen a glimpse of the irony in what they're doing. One post on Facebook muses: "Is there anyway of complaining about this and raising awareness without giving a terrible website more publicity?"

Big questions indeed. ®