Original URL: http://www.theregister.co.uk/2010/01/13/rugby_3d/

Rugby Football Union scores 3D first

England vs Wales match to be beamed into cinemas

By James Sherwood

Posted in Hardware, 13th January 2010 16:38 GMT

Next month’s rugby match between England and Wales looks set to go down in history as Blighty’s first live sports event broadcast in 3D.

England team sponsor O2 said 40 cinemas across the country will show the 6 February Twickenham match live in 3D.

Paul Vaughan, Operations Director for the Rugby Football Union, said: “I hope rugby fans will pack cinemas across the country to support the team and mark this milestone.”

O2 customers can book priority tickets for the event by texting ‘3D’ to 2020 from 25 January. General tickets will go on sale from 29 January, with adult seats priced at £12.50.

The network provider also plans to broadcast the 27 February rugby match between England and Ireland into UK cinemas in 3D.

Neither match will be the first time O2 has taken over cinemas in order to pedal the benefits of 3D, however.

Back in July, 20 UK-based Vue cinemas ran an interactive videogame before screenings that let punters control a spaceship using their body movements while also being ‘hit’ by 3D asteroids. ®