Original URL: http://www.theregister.co.uk/2009/08/25/pillar_casc/

Pillar offers storage clunkers cash too

What's good for Xiotech is good for Pillar

By Chris Mellor

Posted in Storage, 25th August 2009 07:37 GMT

Pillar is running a Cash for Storage Clunkers promotion, following in Xiotech's footsteps.

The company is offering to replace a customer's whole storage array and is working with a technology financing company, Key Equipment Finance, so the customers can turn in old products from any vendor, get a value for the old product and use that value (or quote) towards the purchase of a new Pillar Axiom.

The Pillar CASC deal works like this: users submit basic information - including product type, manufacturer, model condition and zip code where the storage is located - on existing storage equipment they’d like to trade-in. Then a free quote will typically be generated within 48 hours. Quotes will be valid for up to 15 days and users will be able to track their trade-in status.

Pillar hopes users will use this discout on its Axiom arrays to toss out old kit, including Xiotech gear if they want, and get themselves a bright, shiny, new Axiom system. This should get Pillar's channel calling on all its prospects. ®