Original URL: http://www.theregister.co.uk/2009/06/23/mitsubishi_imiev_cost/

Mitsubishi slashes iMiEV's price

50 per cent off within six years

By Alun Taylor

Posted in Science, 23rd June 2009 09:38 GMT

Leccy Tech Mitsubishi has announced plans to slash the price of its e-cars by 50 per cent over the next six years.

Although the iMiEV is currently Mitsubishi’s only e-car in production, the firm’s President, Osamu Masuko, has promised that the leccy car’s price will drop from its current cost of ¥4.59m (£29,100/$47,800/&Euro;34,400) to roughly ¥2m (£12,600/£20,800/€15,000) by 2015.

The iMiEV is scheduled to go on sale in the UK later this year, when the five-door leccy EV will cost between £20,000 and £25,000 ($40,000/€30,000). But, thanks to Mitsubishi’s 50 per cent price cut, the car could cost Blighty’s residents a more pocketable £12,000 ($20,000/€14,000) by 2015.

If the iMiEV’s projected 2015 UK price includes the added bonus of the government's £5,000 e-car rebate, the e-car could soon find itself marketed as a genuine mass market proposition - rather than the preserve of wealthy early adopters and corporate customers.

Masuko claimed that the iMiEV savings will be a result of increased economies of scale, as production ramps up towards some 40,000 units per year. ®