Original URL: http://www.theregister.co.uk/2009/06/04/global_youth_survey_2009/

Teens rate top tech brands

'Apple... no, yeah, but... Sony, right... no, like, Nokia' etc, etc.

By James Sherwood

Posted in Hardware, 4th June 2009 04:02 GMT

Teenagers are often berated for their pimply faces, indolence and bolshiness, but they’re tomorrow’s gadget buyers. And according to a recently published survey, they’re no longer so bovvered by Nokia mobile phones.

The Global Yoof Survey – an annual listing of what’s hot and what’s not among today's Kevins and Perrys – discovered that Nokia’s global popularity as a brand has slipped by eight per cent, down to 21 per cent.

It’s still the most popular handset brand amongst the 112,000 kids surveyed across 30 countries, but Sony Ericsson’s fighting the Finnish phone firm for fans by filling the number two spot with an 18 per cent share of the vote.

Apple didn’t even feature in the top ten of cool phone brands last year, but it’s now at fifth place globally.

But which handset brands do UK teenagers consider worthy of a swipe from their Visa Debit cards? SE's apparently rated as the coolest, followed by Samsung, Nokia, LG and Apple.

Blighty’s Vicky Pollards and Laren Coopers also gave their PoV about other electronics brands and named Apple hippest of all consumer electronics brands, followed by Sony.

Nintendo’s the coolest videogame brand over here. Microsoft pipped Sony to the post to become the second coolest videogame brand.

Manchester United’s apparently the most favoured footie team among the UK's teenage boys. Pah! Kids – what do they know? ®