Samsung only launched the Omnia HD in February, but the phone’s already disappeared – sort of.

Can't see the video? Download Flash Player from Adobe.com

The firm’s created a video in which a man films himself in a mirror using the Samsung phone. However, halfway through he briefly covers over the phone’s rear-mounted camera lens – blocking your view - and the device just disappears.

Pretty mediocre magic, you might say? Well, after he removes his hand the man is, somehow, able to continue shooting the video as though he were using an invisible Omnia HD.

The firm’s promised that the movie was shot in one take and without any editing or computing effects being applied afterwards.

How was it done? Samsung wants you to guess.

Related stories

• HTC's second Android phone coming 1 May (28 April 2009)

  https://www.theregister.com/2009/04/28/htc_magic_official_launch/

• Sheep ad not cruel, bleats Samsung (24 April 2009)

  https://www.theregister.com/2009/04/24/samsung_sheep/

• Gadget-laden travellers given free Heathrow juice (15 April 2009)

  https://www.theregister.com/2009/04/15/heathrow_power_poles/

• Samsung phone named after northern city (9 April 2009)

  https://www.theregister.com/2009/04/09/preston_samsung/

• Samsung phone recognises people, calls them (26 March 2009)

  https://www.theregister.com/2009/03/26/samsung_haptic_8m/

• Samsung bashes out ruggedised ringer (19 March 2009)

  https://www.theregister.com/2009/03/19/samsung_xplorer_b2100/

• Samsung's first Android phone spied online? (17 March 2009)

  https://www.theregister.com/2009/03/17/samsung_first_android/