Cisco is to buy Pure Digital Technologies, manufacturers of the Flip range of handheld digital video cameras.

The networking giant is continuing its move into consumer technology after its acquisition of Pure Networks, producers of software for networking home appliances like TVs and PVRs, not just computers and printers.

Cisco is paying $590m in shares for the San Francisco based company along with $15m in "retention-based equity incentives for continuing employees".

Flip has sold 2m of its cameras, which aim to be cheap and easy to use, and come with software to make getting video content online simple.

Pure Digital will joining Cisco's Consumer Business Group along with Linksys and other brands. Full release here. ®

Related stories

• Cisco refuses to deny it will sell off Linksys (18 May 2011)

  https://www.theregister.com/2011/05/18/cisco_linksys_sell_off/

• Cisco spruces media hub, declares consumer love (17 June 2009)

  https://www.theregister.com/2009/06/17/cisco_consumer_strategy/

• Cisco joins Dow, as GM jettisoned (1 June 2009)

  https://www.theregister.com/2009/06/01/the_dow_adds_cisco/

• Cisco profits drop, spirits rise (7 May 2009)

  https://www.theregister.com/2009/05/07/cisco_q3_2009_financials/

• Cisco dismisses 'hefty' layoffs rumor (14 April 2009)

  https://www.theregister.com/2009/04/14/cisco_layoff_rumor/

• Cisco shells out $105m for Tidal (9 April 2009)

  https://www.theregister.com/2009/04/09/cisco_buys_tidal/

• Cisco takes comfort in misery of others (6 April 2009)

  https://www.theregister.com/2009/04/06/cisco_acquisitions/

• Cisco Linksys Media Hub 500GB home NAS (13 February 2009)

  https://www.theregister.com/2009/02/13/review_storage_nas_cisco_linksys_media_hub/

• Cisco waves excuse boilerplate as profits fall (5 February 2009)

  https://www.theregister.com/2009/02/05/cisco_q2_09_earnings/

• Cisco battles Meltdown with mobile and video (13 November 2008)

  https://www.theregister.com/2008/11/13/cisco_wireless/

• Cisco welds Linksys into one SMB channel prog (12 August 2008)

  https://www.theregister.com/2008/08/12/cisco_linksys_smb_channel_program_merger/

• Cisco is moving into your house (23 July 2008)

  https://www.theregister.com/2008/07/23/cisco_home_networking/

• Cisco takes us back to the future (16 July 2008)

  https://www.theregister.com/2008/07/16/cisco_future/

• Linksys ships sleek Wi-Fi routers, ExpressCard (7 January 2008)

  https://www.theregister.com/2008/01/07/ces_linksys_ships_sleek_wifi/

• Cisco disconnects Linksys brand (30 July 2007)

  https://www.theregister.com/2007/07/30/cisco_linksys_canned/