Original URL: https://www.theregister.com/2009/02/27/oh_dfo/

Google gets a touch of the ODFOs

Direct Factory Outlets? Oh do f...

By Lester Haines

Posted in Bootnotes, 27th February 2009 10:29 GMT

It's g'day and ta very much this crisp winter morn to Oz reader Damien Aiken who earlier this week got a bit of a shock while Googling for Direct Factory Outlets - a down-under chain of discount clothing warehouses. It appears that someone has been spending too much time mixing it up with the El Reg commentards:

Google search result for DFO showing Do Fuck Off

Sadly, this kind invitation to take a hike, clearly modelled on our very own Moderatrix's "ODFO" broadside, has now been purged from the system:

The same search with the offending text removed

Oh well, never mind. Still, we can only hope that some enthusiast stumps for this tempting domain which, with a bit of work, could restore dismissive abuse to the top of the Google search rankings. ®