Next time you shop for duck a l’orange in Marks & Spencer or buy briefs in Next, you might also take away an Elonex netbook.

Handbag-sized netbooks with 7in displays from the British PC maker will “soon go on sale” for £99 ($149/€109) in both retail chains, The Telegraph reports.

Nick Smith, chief executive of Elonex, said the sub-£100 price tag will put the netbooks on a par with smartphones. “Our netbooks are for people who want a better BlackBerry, with a proper screen and keypad,” he told The Telegraph. “If you lose it on a train or [in a] bar, you have only lost £100 worth of kit”.

Elonex is prepping an official announcement this week at the Consumer Electronics Show in Las Vegas.

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