Vista scrabbles for X Factor
You can't sing, you can't dance - what do you want me to say?
Microsoft has desperately turned to Simon Cowell to help sprinkle some X Factor dust on Windows Vista, giving the already has-been OS a last shot at stardom.
In its latest effort to get the youth to take up Vista, Microsoft will debut its ‘I’m a PC’ ad campaign in the UK during a commercial break in the first live X Factor show on ITV1 tomorrow night.
The software giant thinks sandwiching its least loved OS between Cheryl Cole and Dannii Minogue will sweeten the so far less than polite response to the OS from the ordinary man on the street*.
"This is where we set the record straight, shatter the stereotype and show who [sic] the REAL PCs are," thundered Rob Reilly, top man at Microsoft’s ad firm Crispin Porter + Bogusky.
"This campaign demonstrates how the PC connects a vastly diverse collection of people through a multitude of devices and one common emotion: Pride."
Which is just what the Saturday night variety crowd wants to hear in between getting the kids to bed and cracking open that second bottle of Aussie Shiraz. ®
*Man in a van speaks to your reporter about Microsoft:
Man: What’s that really crap software they’ve got?
Reporter: I don’t know, hmmm, are you thinking of Office or something?
Reporter: Word, Excel, Powerpoint, Internet Explorer…
Man: Nah, none of them. Y’know, it’s the thingymebob that all the other stuff runs on…
Man: That’s it! My god, Vista is the biggest steaming pile of crap.