Original URL: http://www.theregister.co.uk/2008/08/27/iphone_ads_rap/

Apple slapped for dodgy ads

Jesusphone fails ASA test

By John Oates

Posted in Hardware, 27th August 2008 08:56 GMT

The Advertising Standards Authority has told Apple UK not to show an advert which suggested the iPhone contained "all parts of the internet" any more.

The iPhone cannot access websites which use Java or Flash despite its claim that "all parts of the internet are on the iPhone". Two members of the public complained about the TV advert.

Apple said it used a version of the Safari browser, also used on its desktop and laptops, and recognised open internet standards, but that not all proprietary technologies which required plug-ins - such as Java and Flash - could be supported.

The ASA said the ad was misleading and should not be broadcast again.

The full judgement is here. ®