NSFW What can we say? US company Vavoom has taken the old gag about girls and vibrating phones to its logical conclusion and come up with a pair of pants with a handset holding pouch on the front.

Dubbed the Call Me Panty the naughty knickers - tagline: "Special panties for that special someone. Simply turn your phone to vibrate." - leave nothing to the imagination:

Can't see the video? Download Flash Player from Adobe.com

This example of knicker nirvana even comes in a heart-shaped box.

Says the supplier: "Each Call Me panty is made from the finest material and construction." And they're a snip at just $8.95 (£4.50/€5.70) a pop.

Every pair of pocketed undies comes with a "mock cellphone" pre-inserted just make sure she figures out what they're about. Not that Paris would need telling...

Related stories

• Cotswold police stage panty ID parade (12 July 2010)

  https://www.theregister.com/2010/07/12/garment_thief/

• Yes! It's the dancing suit! (28 May 2008)

  https://www.theregister.com/2008/05/28/pacer_suit_concept/

• Philips probes possibilities of hi-tech pants (20 May 2008)

  https://www.theregister.com/2008/05/20/philips_blood_pressure_pants/

• Triumph eco-bra brings Reg editors excuse to publish pants pic (15 May 2008)

  https://www.theregister.com/2008/05/15/triumph_eco_bra/

• Apple a-quiver over iPod vibrator copyright clash (12 December 2006)

  https://www.theregister.com/2006/12/12/apple_threatens_ipod_vibe/

• 'Party in your pants' iBuzz back... for two (28 November 2006)

  https://www.theregister.com/2006/11/28/ibuzz_returns_as_ibuzz_two/

• Garter maker touts 'sexy' thigh-mount phone holder (6 November 2006)

  https://www.theregister.com/2006/11/06/hw_cell_phone_garter/

• Retailer puffs Burning Love fluffy iPod pouch (16 October 2006)

  https://www.theregister.com/2006/10/16/retailer_puffs_fluffy_ipod_pouch/

• Brief wait for iPod underpants, warns supplier (16 August 2006)

  https://www.theregister.com/2006/08/16/ipod_smalls_ahoy/