Original URL: http://www.theregister.co.uk/2008/05/02/phorm_logo/

Phorm in phormulaic logo phorm storm

Sheffield design company cries foul

By Lester Haines

Posted in Bootnotes, 2nd May 2008 13:12 GMT

LogoWatch It's come to our attention that "pimp my data" outfit Phorm may not have been as ground-breakingly creative as we'd have expected when knocking together its logo.

The logos of Phorm design and PhormCompare if you will the logo of Sheffield-based Phorm Design (top) with that of the world's favourite adware company. Quite spooky, we're sure you'll agree.

Well, we had a chat with Simon Griffiths, owner of Phorm Design, who told El Reg: "I'm aware it does look very similar to our logo, yes. It's a tricky one. I've had solicitors look at it and they say we'd have to go to court. They're obviously a big player with a lot of clout. I'm a small design agency in Sheffield that employs three people."

For the record, Phorm Design's logo is three years old and Phorm were, until last May, 121media. Time perhaps for a David versus Goliath rematch in the copyright arena of death? ®