Original URL: http://www.theregister.co.uk/2007/09/20/lg_colours_shine/

LG readies pink Shine for UK, gold for Asia

By Hard Reg

Posted in Phones, 20th September 2007 09:02 GMT

LG has brought some colour to its silver Shine line of mobile phones, announcing plans to bring a black, a gold and - inevitably - a pink version of the handset to the UK.

New LG Shine colours
LG's Shine: flying new colours

Well, sort of. British buyers are going to be offered the pink version, but you'll have to travel to Asia if you fancy the gold model. The black one's actually been here for a while.

New LG Shine colours New LG Shine colours
LG's Shine: pink and gold, up close

LG said the pink model would be "only aimed at European women" looking for a phone to represent their "individuality and style".

Far Easter buyers, on the other hand, will want the gold handset because of the colours regal connotations, the manufacturer added.

The new colours will arrive in stores in October, LG said, with consumers in the UK and the Netherlands getting first dibs.