Original URL: http://www.theregister.co.uk/2007/07/10/dotmobi_give_away/

dotMobi starts giving away domains

If you're a city that is

By Bill Ray

Posted in Mobile, 10th July 2007 10:01 GMT

Cities can apply for a free ".mobi" top level domain, assuming they're prepared to spend €2K a year promoting their site, and the domain name.

DotMobi manages the ".mobi" top level domain where content built for mobile phones can be hosted; and the organisation provides various tools for verifying and testing content to ensure it's suitable for mobile-phone viewing.

Their problem is that specialist-mobile web sites are under attack from three sides: mobile phones are getting much better at displaying proper HTML, operators such as Vodafone are optimising proper HTML for mobile-phone use, and users are starting to realise that HTML isn't the best use of a mobile phone screen anyway.

DotMobi announced back in May they had 500,000 domains registered, though a quick trawl through the registering companies reveals a suspicious number in Russia, and/or hosted from Gmail addresses, which suggests a bit of domain-name speculation is going on.

Increasing the visibility of the ".mobi" domain is essential if it's going to have any success at all, so giving domains away to cities in exchange for some mutual promotion makes sense, assuming cities feel the need for their own mobile domain.