Original URL: http://www.theregister.co.uk/2007/06/21/levis_mobile_phone/

Levi's announces mobile phone

But is it pre-shrunk?

By James Sherwood

Posted in Phones, 21st June 2007 10:34 GMT

First Prada, now Levi's. The jeans maker is to launch a mobile phone, it said this week, but the doyenne of demin is remaining tight-lipped about many of the device's capabilites.

Levis mobile phone
Levi's Phone: iPod white for the ladies...

Dubbed simply the Levi's Phone, the device will be manufactured under licence by the Paris-based ModeLabs. While a denim-covered version has yet to be announced, the steel-framed Levi's Phone will appear with "shiny silver" and "shiny sand" finishes for the ladies, and "metallic silver", black and "brown copper" for the lads.

Levis mobile phone
...and a darker model for the gents

Levi's will also include a detachable chain on the phone, certainly a draw for the rockers, skaters or those a little too worried about pickpockets. Unfortunatly, Levi's only said that its phone will enable users - or, more specifically, "young people" - to "connect, enjoy music, and exchange images and videos whilst on the go".

Some online reports are suggesting that it will include Bluetooth and an MP3 player - not exactly out-of-blue guesses, we'd say.

The Levi's Phone will be available in Europe from September, but pricing details are yet to be released.

Related reviews

LG Prada KE850 fashion phone
HTC Touch touchscreen smart phone
LG Shine 3G