Original URL: http://www.theregister.co.uk/2007/02/23/murdoch_buys_adverts/

Murdoch buys online ad firm

Popups for everyone

By John Oates

Posted in Financial News, 23rd February 2007 11:28 GMT

Fox Interactive Media (FIM), part of News Corp, is buying online advertising firm Strategic Data Corporation (SDC).

Fox claims 135 million unique monthly visitors to its websites, which include MySpace, download site direct2drive, and askmen.com. It claims almost 40 billion monthly page views, the vast majority from MySpace.

SDC offers clients display ad servers and yield optimisation services. It says it provides services on a confidential basis and that clients include large ad networks, web publishers, and adware vendors.

Fox is looking to increase revenues from its web properties and presumably believes SDC can help it do that.

FIM president Peter Levinsohn said the deal "will enable us to realise the full potential of our massive online network". ®