Original URL: http://www.theregister.co.uk/2007/02/23/brussels_airlines_logo/

Airline revamps 'unlucky' logo

13 dots spook superstitious fliers

By Lester Haines

Posted in Bootnotes, 23rd February 2007 15:02 GMT

LogoWatch Brussels Airlines recently found itself in some unexpected turbluence when superstitious passengers complained about its spiffing logo.

The new Brussels Airlines logoThe airline's stylised 'b' ruffled a few feathers since it comprised 13 dots.

The company said it was "taken aback by the strength of feeling", the BBC reports. Spokesman Geert Sciot admitted: "They [passengers] said they were not pleased with an aircraft with a logo with 13 balls because they think it brings them bad luck. We are never surprised by reactions - but that it was that bad? It really took us aback."

Accordingly, Brussels Airlines has now added a fourteenth dot to its b, as you can see. Expect favourable flying weather for the foreseeable future. ®