Original URL: https://www.theregister.com/2007/02/07/lg_launches_euro_shine/

LG shows Shine in Europe

Chocolate follow-up launched in London

By Tony Smith

Posted in Personal Tech, 7th February 2007 15:08 GMT

LG launched its Shine metal-cased slider phone in Europe today, though the handset began shipping to mobile phone networks and retailers on Monday. The Chocolate follow-up's key features: a shiny 2.2in, 262,144-colour, 240 x 320 display and a cylindrical scroll control.

lg's shine SV420

The South Korean giant launched Shine in its native land last November, since when it's chalked up sales of more than 180,000 units, the firm's just-as-glossy-as-the-product PR folk were keen to point out.

Known more prosaically as the KE970, the Shine is just 1.4cm thick, but packs in a two megapixel camera with auto-focus, Bluetooth, 50MB of user-accessible memory, Micro SD slot for up to 2GB of add-in storage space, and... er... that's it. Actually, there's a heap of messaging and media functionality, as per almost all mid-range handsets these days.

lg's shine SV420 lg's shine SV420

Still, it's a looker and no mistake, and the metal shell will certainly stand out from all the plastic-packed handsets out there. Currently available on contract only, LG staffers indicated pre-pay versions will appear shortly. For now, expect to pay from £35 depending on the airtime package you sign up for.