Original URL: https://www.theregister.co.uk/2007/01/24/lloyds_tsb_mass_mailer/

Lloyds TSB in mass-mailer sense of humour shocker

Alt text fun and games

By Lester Haines

Posted in Bootnotes, 24th January 2007 15:19 GMT

Who'd have believed it: UK banking conglomerate Lloyds TSB has decided to celebrate the New Year by getting itself a sense of humour. Try this grab of a mass mailer, forwarded by reader Andrew Pearce:

Here is another advert for something you've already got

Yes indeed. The cunning part of the plan is to use the "title" attribute to cover your tracks, so the alt text doesn't appear when the innocent customer rolls his or her mouse over the images punting this irresistable offer. Nicely done, we reckon. ®