Original URL: http://www.theregister.co.uk/2006/04/28/animals_not_endangered/

Orange animals not on endangered list

Daft ads still in wild

By Christopher Williams

Posted in Mobile, 28th April 2006 13:04 GMT

Reports that Orange's laughably misguided “Animals” campaign is to be binned after just two months are not true, according to the operator.

The story is being carried by industry newsheet Marketing and mobile news outlet Cellular News. An Orange spokesperson said the campaign would run, as originally planned, until the end of the year.

"Animals" marketing tries to get customers to identify themselves with one of four animals; a dolphin, a panther, a canary, or most improbably, a bin-foraging raccoon. For more details see our report here.

The high-profile campaign has apparently set Orange back getting on for £10m.®