Original URL: http://www.theregister.co.uk/2006/04/10/ringtones_fornumberone/

Band hope ringtone will get them to Number One

Jimmy Saville would be spinning in his grave if he were dead

By John Oates

Posted in Mobile, 10th April 2006 14:56 GMT

Mobile music might mean irritating ringtones to you, but an Italian band is hoping a deal with mobile network 3 will be enough to get them into the charts.

Planet Funk are releasing their single "Stop Me" exclusively for 3's UK customers to download.

The song is out 8 May and 3 is setting up a marketing campaign, a microsite, and space on its portal to promote the song. It will also be available as a free "dial tune" - what you hear when you phone someone on the 3 network.

Gnarls Barclay recently got to number one on the strength of downloads alone, well, downloads and a couple of months free promotion on BBC Radio One. 3 claimed responsibility for one in five of those downloads.

According to this story, Barclay sold 31,000 copies of his download single, so 3 won't have to convince a very high percentage of its 3.5m customers to buy the single to make it a Number One.

Press release from 3 is here.

The band have a Flash-heavy website available here. ®