Original URL: https://www.theregister.co.uk/2006/01/09/dsg_finland/
DSGi heads north to Finland
Claims to be 'market leader'
DSG international (DSGi) - the high street electricals outfit behind the likes of Dixons, Currys and PC World - is continuing to splash cash on its ambitious European expansion plans.
The firm has blown €49m (£33m) on Markantalo, an electrical retailer with 26 stores in Finland. Bolted on to DSGi's existing Finnish operations - Gigantti - DSGi reckons that completion of the deal in March will make it the "market leader" in Finland.
DSGi has stores in 14 countries including the UK, Ireland, France, Spain, Italy and Hungary. In October it announced plans to open two Electro World stores in Poland in time for Christmas.
Last summer the retailer that used to be known as Dixons changed its name to DSGi as part of a corporate makeover to reflect its international nature. ®