Original URL: http://www.theregister.co.uk/2005/12/13/mtv_preps_urge/

MTV gets the Urge to download music

Service to debut next year

By Tony Smith

Posted in Business, 13th December 2005 16:27 GMT

MTV Networks is to launch a digital music service next year.

Dubbed Urge, it will provide some 2m songs - par for the course, these days - and use Microsoft's Windows Media Audio format and DRM technology. There'll be exclusive content, too - again, just as you'd expect from anyone attempting to be a major-league player.

Urge will be promoted by MTV Networks' stations: MTV, VH1 and CMT. MTV said more beans will be spilled at the Consumer Electronics Show, due to be held in Las Vegas next month. ®