Is this the worst corporate video ever?
Donna Summer crashes headlong into media solutions outfit
We recently noted that Queen's We are the Champions had been voted the world's most fave song of all time - ever. Reader Ciaran Dolan has just written in to express surprise, if not dismay, that Dutch "media investment management" outfit MindShare's version of the 1983 Donna Summer smash She works hard for the money did not even make it into the top ten.
The company's blurb states:
MindShare was created in 1997 and designed to be the first truly global full-service media company. We are called MindShare because of our belief in collaboration and the integration of services with our people, our clients, creative partners, research partners, media owners and all other colleagues.
We believe 'mind share' is the ultimate measure of successful communication: combining with tangible business results.
To see for yourselves just what MindShare means by "innovative media solutions", check out its truly sensational promotional video version of the aforementioned ditty right here. Suffice it to say, the song has been retitled "We work hard for your money" and contains the immortal lines:
Planning various strategies,
Buying loads of GRPs,
And it's all about...
Knowing your consumers' needs.
Every client, big or small,
Is important to us all,
Group M is the name,
Buying power is our game.
Enough. For the record, Group M appears to be the global octopus to which MindShare is ultimately connected. Now, if you'll excuse us, we are all going to the pub to drink a huge quantity of scotch and stare blankly at the wall for the next three or four hours. ®
It gets worse
Impressed by the MindShare vid? Try this, courtesy of William Morrish:
That isnt bad at all, if you want the worst EVER corporate song you need to check out the Drupa tunes
Drupa is a print and publishing conference in dusseldorf which is held every 4 years, and each year they make a classic tune
Drupa '96 (Id call it Umpa Umpa with a beat) includes these lines: drupa, drupa, drupa international printing an paper fair we welcome you to dusseldorf germany to see whats new in the graphics industry
Drupa '00 (more upbeat EuroDance) Its the time, its the place its the year
These are truly awful!
Yes they are. God preserve us all.