Original URL: http://www.theregister.co.uk/2005/10/17/bt_friends/

BT named as Friends Reunited bidder

Touching base with ex-punters

By Tim Richardson

Posted in Financial News, 17th October 2005 11:19 GMT

BT has joined a gaggle of companies eager to snap up Friends Reunited, according to The Sunday Times.

The paper reports that BT and commercial broadcaster ITV have slapped bids on the table for Friends Reunited.

News Corp, Daily Mail & General Trust and a John Doe dotcom have already registered their interest in the web site that specialises in bringing old friends and enemies together.

According to the paper, BT is keen to use Friends Reunited's network of chatterers to help flog its phone service.

El Reg ain't so sure.

BT is losing around 100,000 punters a month to rival telcos and we reckon that buying Friends Reunited could be its only way to stay in touch with ex-customers.

Who knows, it may even be able to woo a few back again. ®