Original URL: http://www.theregister.co.uk/2005/06/08/printers_for_reading/

Reading FC gets new sponsor

Printer firm backs the mighty Royals

By John Oates

Posted in Peripherals, 8th June 2005 10:55 GMT

Kyocera Mita is the new shirt sponsor of Reading Football Club, replacing distributor Westcoast which has backed the club for the last six years.

The cost of the deal was not revealed but it is the largest corporate sponsorship in the club's history.

Tracey Rawling Church, marketing boss at Kyocera UK, said: "We expect our partnership to provide valuable benefits for all concerned, especially our employees and channel partners, who we are sure will enjoy the excellent facilities at the Madejski Stadium."

Kyocera's UK offices are less than a mile from the Madejski Stadium and the printer firm already sponsors the East Stand. ®

Related stories

Reading Football Club turns computer dealer
Kyocera offers iPod Mini-matching digicams
Carlyle and Kyocera dig deep into DDI Pocket