Kyocera Mita is the new shirt sponsor of Reading Football Club, replacing distributor Westcoast which has backed the club for the last six years.

The cost of the deal was not revealed but it is the largest corporate sponsorship in the club's history.

Tracey Rawling Church, marketing boss at Kyocera UK, said: "We expect our partnership to provide valuable benefits for all concerned, especially our employees and channel partners, who we are sure will enjoy the excellent facilities at the Madejski Stadium."

Kyocera's UK offices are less than a mile from the Madejski Stadium and the printer firm already sponsors the East Stand. ®

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