Original URL: http://www.theregister.co.uk/2004/08/24/logowatch_cnsoft/

Games outfit catches rebranding cold

Unpleasant, but not fatal

By Lester Haines

Posted in Bootnotes, 24th August 2004 12:03 GMT

LogoWatch It's been a while since we've reported on an outbreak of rebranding madness, and mercifully the following delve into the twilight world of the Strategy Boutiques constitutes a mere attack of the sniffles compared to the full-blown, whalesong-driven insanity.

Step forward games outfit NCsoft, (motto: Imagine the Next Life. Build the Next Game. Create the Next Culture) which has not actually knocked up a new logo, but rather chosen to celebrate its old corporate brand frontage on a revamped, go-ahead website.

As is the local custom, you can't just stick up the logo and be done with it. No, there has to be at least a whiff of joss-sticks about the whole exercise. NCsoft, come on down:

The Corporate Image of NCsoft is its dynamic role as a Global Online Game Publisher. The symbol configures the Roman alphabet 'N' and 'C', so that the company name would be easy to read and remember.

Yes, easy to remember, with you so far:

Color
NC orange symbolizes the exciting experience that the games provide, and NC violet expresses the mysterious charms that the games possess. The harmony of these two colors symbolizes the relationship between the company and its customers.

Violet and orange? Harmony? Did you run that one past your Feng Shui consultant? We think not:

Definition
The blocks that configure 'N' and 'C' symbolize the games that NCsoft develops and publishes. The geometric connection of the blocks symbolizes an endless enjoyment that our games provide and through that it shows its attachment with the customers. Also through the spaciousness created by the letters 'N' and 'C' it shows the broad virtual world.

Enough. What a load of old cobblers. And if the virtual world is broad, it obviously isn't broad enough to enable one to escape from this kind of corporate hocus-pocus. Taxi! ®

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