BT is set to cut the cost of its broadband ADSL products in the next few weeks in response to ever-increasing competition from rival ISPs. Exactly how much BT intends to lop off the cost of its packages remains to be seen. But industry sources claim the price cut is on its way and could be made within the next fortnight - just four months after it first unveiled its sub £20 a month service.

Snag is, since BT launched its "Basic" service at the beginning of March the cost of ADSL had continued to tumble. UK punters can now pick up entry-level ADSL broadband from around £15 a month with large ISPs, such as Wanadoo, offering high speed Net access for £17.99 a month.

This makes the price of BT's own entry-level product - at £19.99 a month - look rather expensive.

Recently, the he UK's dominant fixed line telco - which has the largest slice of the UK's retail ADSL market - has launched a number of promos to try and boost demand.

As well a discounting its service by £80 and offering free flights, it's also paying punters who recommend others to take-up the service.

This, the telco said, was "a sign of a competitive marketplace". ®

Related stories

BT punts another broadband promo
Eclipse unveils flexible, boostable broadband
Nildram to offer PAYG broadband
AOL UK in sub £20 broadband offer
BT in broadband free flight promo
PlusNet offers 'full-fat' broadband
PlusNet cuts price of entry-level DSL
Freeserve morphs into Wanadoo
BT touts £20 capped broadband
Rival ISPs rubbish BT Broadband Basic