Original URL: http://www.theregister.co.uk/2003/10/16/sunncomm_ceo_demands/

SunnComm CEO demands to be called a ‘laughing stock’

Get it right

By Ashlee Vance

Posted in Letters, 16th October 2003 16:44 GMT

Letter re: SunnComm shrinks from DMCA threat

A couple days after SunnComm backed down from its threat to sue a Princeton researcher, the company's CEO Peter Jacobs sent the following letter to El Reg expressing displeasure with our coverage of the incident.

Subject: In Britain...

does one re-write stories from other writers without talking to the principals? MediaMax under widespread ridicule? I think not. You obviously didn’t understand that Mr. Halderman discovered NOTHING except how to draw the press to him like a magnet. Here’s yesterday’s BOSTON GLOBE article which you might consider using as a roadmap to help navigate the bandwagon you jumped on. 

Boston Globe story

pj

Peter H. Jacobs
Chief Executive Officer

For the record, we did call SunnComm for comment, but the PR specialist on the phone did not make Jacobs available.

That matter aside, we turn to Jacobs' recommended "roadmap" for reporting. The SunnComm CEO objected to our use of the phrase "widespread ridicule" to describe how hundreds of stories had lambasted his company's DRM technology. So how does the "roadmap" describe the situation?

"SunnComm became an Internet laughingstock, and the enraged CEO, Peter Jacobs, threatened to sue Halderman for spreading false information about MediaMax. He even suggested the possibility of prosecuting Halderman under the Digital Millennium Copyright Act, an absurd statute that forbids attempts to bypass antipiracy systems," the roadmap writes.

Sorry for being so harsh, Peter, next time we'll call you a laughingstock as well.

Be sure to read the roadmap in full. We think you'll find it's a bit of Apples to squirrels comparison of DRM technologies.

We haven't heard from Peter since responding to his e-mail, but will be sure to bring you an update should it arrive. ®