Original URL: http://www.theregister.co.uk/2003/09/08/surf_n_earn_offers_discount/

Surf ‘N’ Earn offers discount for loyalty

Been there, seen that

By Tim Richardson

Posted in Media, 8th September 2003 15:08 GMT

UK ISP V Two One has created a new pay-as-you-go package which offers loyalty points for the amount of time spent online.

The more time punters stay hooked to the Net, the more points they get. And when they've got enough points, they can trade them in for prizes such as digital cameras, CDs and toys.

The minds behind Surf 'N' Earn reckon this is an "innovative new loyalty scheme" that enables users to "accumulate points every time they log on".

In a statement Surf 'N' Earn MD Steve Kaye said: "Surf 'N' Earn is the first ISP to offer its users something in return for their loyalty. Working in a similar way to supermarket loyalty card schemes, Internet enthusiasts can save up points earned through time spent surfing the Web, then purchase their rewards from a wide selection of products available on the Surf 'N' Earn site."

It's worth pointing out that despite the hype, there's nothing new in Surf 'N' Earn's approach. Etailer Jungle.com, swallowed by Great Universal Stores (GUS) for £37 million in September 2000, launched a similar discount loyalty scheme for its ISP way back in 1999, while other ISPs have offered money-off vouchers in return for punters racking up telephone minutes.

For example, last year easynet introduced a voucher scheme to give free or subsidised high-speed Net access to schools.

No one at Surf 'N' Earn was available to say how long you had to stay online to earn points.

Apparently, though, a "standard Web user" should be able to accumulate enough points to purchase a "chart-topping CD every month". Whoopee-do. ®

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