Original URL: http://www.theregister.co.uk/2003/08/14/evesham_tempts_students_with_free/

Evesham tempts students with free condoms

Pass the rubber, johnny

By Guy Kewney

Posted in Mobile, 14th August 2003 11:40 GMT

Anybody know a way of working this aphorism into a respectable news story?

It goes: "A computer is like an erect ****... it stays up if you don't **** with it." Inappropriate? Hardly, says UK system builder Evesham, which is mixing sex and laptops in an unusual way.

You could call it Evesham's new promotion. It's joined forces with condom maker Mates, and Evesham's new student division - e2students - "is giving away a free pack of Mates condoms with every computer they sell until the 30th September 2003 to make sure it's not just PCs that stay healthy!"

It's not just the anti-virus protection that Evesham is offering. The new division, e2students, was developed to provide exclusive deals and discounts for students. Until September 30th 2003 students will receive a five per cent discount across Evesham's entire range of products, a free SIM card from o2, £5 off FireBox.com, 2 for 1 vouchers for Cafe Nero and of course, he rubbers.

This new student division is headed by 19-year-old Chris Mole, who set up his own student PC company last July, just three days after leaving school.

That was also after failing his A-levels.

Undaunted, he set up some "alternative marketing techniques" and was soon snapped up by Evesham to put his expertise into practise by helping other students reach their full potential at university.

To take advantage of this great promotion, students can visit www.evesham.com/students. ®

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