LogoWatch So what do you do when you merge two camera companies? You guessed it, you design a new logo. Not only do you design a new logo, but you are overcome with an inexplicable urge to imbue your new marque with instant import.

You fail miserably to resist this inexplicable urge; instead you are irresistably drawn to tell world+dog what your logo means. World+dog shrugs shoulders, but you know better. After all your award-winning design consultancy has charged you a small fortune to distil everything you want to convey about your company into that nice new logo.

So Konica Minolta, ignore the sneers of the design illiterates and join the logotype elite.

P.S. We love your "Innovation Blue." ®

Konica Minolta -- The New Symbol Logo

<Konica Minolta Group -- Concept behind the New Symbol Logo>

The new symbol logo consists of a symbol mark and a logotype, and the design expresses the values that Konica Minolta provides to its customers.

<Symbol Mark>
This "Globe Mark", resembling a globe, represents the limitless expansion of Konica Minolta and the new value it offers to customers around the world.

The oval form is an expression of the trust and feeling of security given to customers and the harmony of the wide spectrum of technology. The five lines represent light and express the wide range of technical capabilities in the field of imaging. The blue color of this symbol mark expresses ingenious innovation, and the color has been named "Innovation Blue".

<Logotype>
This logotype is an expression of the precision and feeling of quality in the technologies and products created by Konica Minolta in the field of imaging. At the same time, it shows that the brand will continue to bring fresh surprises to customers.

With this new symbolic logo, the Konica Minolta Group aims to continuously provide new value, and become an essential company to its customers.