Fly Egyptair and earn a place in paradise
Airline flogs loyalty points scheme - Shariaa style
Globetrotting Reg readers who are looking for a bit more from their airline's frequent flyer programme might be interested in a new initiative from Egyptair.
It appears that the company has eschewed the bog-standard free flight/first-class lounge approach and instead targeted the hardline Shariaa market:
We'll be keeping a close eye on this business strategy with a view to offering our own incentives to the exceptionally pious: Collect ten Torquemada Tokens and win exemption from purgatory? Over to the Vulture Central marketing tentacle... ®
Thanks to reader Mat Ellis who spotted this delicious typo.