NTL today issued UK residential broadband subscriber figures - more than 300,000 punters.

This accounts for 37 per cent of the entire UK fast-Internet access market, enough to make NTL overall broadband leader, the cable company says.

BT and BT resellers can only catch up - but not without a struggle. NTL is promoting its cable Internet service with a TV and net ad campaign kicking off in August.

Users who click through the Internet advertisements are offered free installation for NTL's 512k or 1Mb broadband services - saving up to £75.

Some more stats? OK, just so long as you know that all the figures are supplied by NTL.

According to NTL estimates, in homes with a choice between NTL Broadband and ADSL roughly 85% choose NTL, and of the total broadband user base, 60% have selected Broadband Cable:

NTL home 37% (Cable Broadband)

Telewest 23% (Cable Broadband)

BT Openworld/BT Broadband 17% (ADSL)

Others (BT Wholesale) 15% (ADSL)

BT business 8% (ADSL)

Total Cable Broadband 60%

Total ADSL 40%