ISPs have responded swiftly to news that BT Wholesale is to halve the cost of installing its single user ADSL service for three months from October.

The reduction from £150 to £75 for BT's IPStream 500 service is designed to boost demand for BT's wholesale broadband service.

Said Bruce Stanford, director Broadband in BT Wholesale: "We can see real increases in broadband demand coming through. This special offer pricing is designed to ensure demand continues to rise.

Nildram, PlusNet and Zen have all said they will pass on the savings to consumers from the beginning of October.

However, Eclipse Internet has gone one step further and cut the cost of installation to just £25.

Eclipse - the ISP behind Pig Brother, which is raising money for farmers hit by the foot and mouth crisis -
said it will donate the £25 to a charity fund.

Recently, BT wholesale cut the cost of its wholesale broadband by £5 a month. ®