Original URL: http://www.theregister.co.uk/2001/02/26/case_study_cambridge_university_press/

Case study Cambridge University Press

From woodblock to Web without tears

By Team Register

Posted in e-Business, 26th February 2001 10:34 GMT

Cambridge University Press (CUP) is one of the world's largest educational and academic publishers, as well as its oldest. It produces more than 2,000 titles annually in print form. Now, this venerable company has made its mark on the Web via a major information technology shake-up.

Although CUP already had its first-generation Cambridge Journals Online (CJO) system, by the late 1990s it found that the technology was beginning to creak. Other publishers were moving into online publishing and the company realised that it must use leading-edge technology to promote its brand and services. The solution was a complete overhaul of its electronic systems.

In 1999, CUP invited tenders for a comprehensive new online system. The brief was for a sophisticated and versatile content production and delivery platform - initially for journals and, in due course, book content.

"The issue was fundamental", says Dr Conrad Guettler, Journals Director of Cambridge University Press. "We realised that if we were to retain our existing client base and maximise the value of our journals to them, we had to improve their experience as CJO users."

The company chose InterX as it was convinced that this proven, robust and scalable architecture provided the most future-proof online publishing solution.

InterX met the objectives of Cambridge University Press in several key areas:


Dr Guettler notes: "We felt that we could work well with InterX as they immediately understood what we were trying to achieve. The company's consultancy-led approach and proven experience in the media, magazine publishing and e-commerce arenas, were also key factors in our choice."

In addition to core products and client applications, InterX provided initial training for Cambridge University Press users and system administrators.

The new Cambridge Journals Online system went live in October 2000. Its much improved user-friendliness means that academics are now offered:


This first phase has radically improved the user-friendliness of Cambridge Journals Online system. It provides also a solid foundation for future expansion into other online publishing possibilities. CUP's plans include book chapters online and subject-based collections of scholarly content.

So, what can Cambridge Journals Online users expect during the coming months? CJO will offer:



It all looks good on paper, but what do the punters think? CUP's websites are visited by over 2.5 million people world-wide annually - sure proof of money well spent.

Links

Cambridge University Press
InterX