Original URL: http://www.theregister.co.uk/2000/08/31/dr_spinolas_three_laws/

Dr Spinola's three laws of PR

You know it makes sense

By Dr Spinola

Posted in Bootnotes, 31st August 2000 11:33 GMT

The one and only Doctor SpinolaWhile science fiction author Isaac Asimov is credited with coming up with the three laws of robotics, designed to govern the behaviour of artificial lifeforms, the fact is that he blatantly stole the concept from my seminal paper The three laws of PR Puffery, published back in the 1950s.

Those laws in full:

First Law No spin paramedic will refuse to buy a journalist a drink, or through inaction allow a journalist to go thirsty.

Second Law A spin paramedic will obey all orders given by a client, unless this contravenes the first law.

Third Law A spin paramedic will protect his own existence by the creation of huge invoices by strict adherence to the first law.

The little-known fourth law, "A spin paramedic will always tell the truth about his clients, their products and services", quickly fell into disuse. ®