Original URL: https://www.theregister.com/2000/05/23/wap_was_the_week/

WAP was the week that was

1000 tiny announcements rolled into one

By Kieren McCarthy

Posted in On-Prem, 23rd May 2000 09:38 GMT

Although no one seems to know what the hell is going on in the WAP world, researchers Ovum warn us that there isn't much time to get whatever you're doing right. Ovum has offered some beautifully long-winded sentences to explain what we all knew anyway.

"Now that users are beginning to see what all the fuss over Wap was about, there is a significant danger of disappointment and backlash against the technology".

Translation It's been overhyped.

"WAP was never meant as the be-all and end-all of mobile Internet - as and when mobile network improvements allow, more sophisticated technologies will take centre stage. But before that happens, players will have to work extra
hard to get user buy-in and overcome any backlash."

Translation And even you have bought into the hype. What you've produced is crap.

"Operators and content providers can't afford to wait for better technology - they can act now by moving beyond the hype and playing to the strengths of WAP. They must become wireless data champions, and encourage adoption by delivering really compelling and innovative applications. Only by doing that can they hope to survive to fight tomorrow's battles."

Translation So sort it out.

That's all the overblown hype for last week. ®