Original URL: https://www.theregister.com/2000/04/25/seat_touts_dot_cool_cars/

SEAT touts ‘dot cool’ cars

Lame marketing ideas of our time

By Tim Richardson

Posted in On-Prem, 25th April 2000 09:07 GMT

Spanish carmaker, SEAT, (pronounced say-at, not seet) is launching special editions of its Ibiza and Cordoba motors called "dot cool". The cars cost £7,995 and £8,995 respectively, according to Auto Express, although once you have bought the Net-liveried motor expect the price to plummet. At the very least the performance of the "dot cool" will be volatile. And even though the car costs an arm and a leg expect it to lose money hand over fist. Access speeds will probably decelerate appreciably at peak times. And don't be fooled by all the dot cool talk -- or is that torque? -- it's likely to be nothing but hype. ®