Original URL: https://www.theregister.com/2000/02/25/sending_out_an_sos_com/

Sending out an SOS(.com)

US company cashes in on domain sale frenzy by selling URL and trademark

By Tim Richardson

Posted in On-Prem, 25th February 2000 10:50 GMT

A small US Webco is looking to cash in on the inflated price of some domain names by putting its own distressed URL up for sale. SOS Group said both its sos.com domain name and trademark are for sale. Edwin F Marsullo, Jr., SOS' director of sales and marketing, said: "We are a small, local, self-funded start-up software company that suddenly finds itself with a multimillion dollar asset (SOS.com) -- the equivalent of ten-plus years' revenues. "For us, this changes everything," he said. The company claims its has received a constant stream of offers for the rights to SOS.com making it difficult for the "small, bootstrapped start-up to resist the sale of such a valuable non-essential asset". ® Related Stories If a picture paints a thousand words, a sketch would do for you Playboy pays $700k for Cinema.com