Original URL: https://www.theregister.com/1999/12/06/hp_millionaire_competition_fails/

HP millionaire competition fails to live up to its name

You win some, you lose some, but you've gotta be in to win...

By Linda Harrison

Posted in On-Prem, 6th December 1999 09:40 GMT

The prize for being the channel's Chris Tarrant wannabe went to Hewlett-Packard this weekend. Since August, the vendor had been running its HP MillionAIR competition, taunting the nation's smaller reseller community with the chance to win a million pounds before Christmas. The final round of the promotion took place at the weekend. But months of hope and hype came to nothing, as no one walked away with a cool million in their back pocket. Friday night saw 59 dealers attend a glitzy dinner in London's Park Lane Hotel. All had answered scratchcard questions and come up with winning slogans along the lines of "I love selling HP kit because..." At the bash, where Abba's "Money, Money, Money" was played relentlessly, the finalists had to answer one more question. How many printers did HP sell in the UK and Ireland last year? Gerard O'Connor, from Cork-based reseller PC Pro, got closest to the correct figure of 1.4 million. On Saturday the assembled resellers were then whisked off to fly on Concorde, where O'Connor face the three questions that would determine if he was going home loaded. The three multiple choice questions were: