Original URL: https://www.theregister.com/1999/09/16/intel_gets_heavy_over_intel/

Intel gets heavy over Intel name, sues firm

Intel short for intelligence, Intel short on intelligence

By Mike Magee

Posted in On-Prem, 16th September 1999 08:37 GMT

Chip giant Intel has taken legal action against a US firm for an alleged breach of its trademark. It filed suit on the 10th of September against Inteltech Enterprises Inc, in a US district court in Denver Colorado. It is unclear how much money Intel wants for the alleged infringement of its trademark -- that is its name. Earlier this year, we reported that Intel had filed an application to have a loop trademarked, presumably in an attempt to prevent widespread lampooning of its Intel Inside logo. (Intel registers loop to prevent people going inside) Chipzilla is a very litigious and jealous gorilla, and has, in the past, gone through any number of cases to stop people capitalising on any of its trademarks. As we have reported before, this has sometimes reached preposterous lengths, with the company attempting to mark, for example, the letter "i". Intel is used as a synonym for the Central Intelligence Agency (CIA) in Oliver Stone's film about JFK. Intel is also used by the US military as shorthand for intelligence. Chipzilla ever lumbers onward, and is an open source nickname, freely available to anyone who uses it... ®